建設(shè)一個(gè)成功的網(wǎng)站，必須要解決的就是網(wǎng)站內(nèi)容問(wèn)題，即確定網(wǎng)站的主題和網(wǎng)站的定位。那么我們先來(lái)講解一下怎么確定網(wǎng)站主題.

To build a successful website, the first thing that must be solved is the issue of website content, that is, determining the theme and positioning of the website. So let's first explain how to determine the main image of a website

如果是做比較小型的網(wǎng)站，那么網(wǎng)站的中心思想容易確定，因?yàn)樾【W(wǎng)站本身規(guī)模很小，資金也不多，不會(huì)想去做面面俱到的綜合性站點(diǎn)。這樣的話(huà)，針對(duì)性就非常強(qiáng)。

If it is a relatively small website, the central idea of the website is easy to determine, because small websites themselves are small in scale and have limited funds, and they do not want to create comprehensive websites that cover all aspects. In this way, the targeting is very strong.

如果是做比較大型的網(wǎng)站，那么網(wǎng)站的主題就沒(méi)有那么容易確定了，既要內(nèi)容充實(shí)，又要突出，體現(xiàn)特色，避免面面俱到。說(shuō)起網(wǎng)站的中心思想，這個(gè)東西說(shuō)大也不大，說(shuō)小也不小。因?yàn)槌踅ㄕ镜臅r(shí)候，就應(yīng)該換位思考，并設(shè)想一下網(wǎng)站的目標(biāo)客戶(hù)群是誰(shuí)，這些用戶(hù)會(huì)單擊哪些關(guān)鍵詞，以及這個(gè)網(wǎng)站以后如何宣傳，在宣傳時(shí)所涉及的人力和財(cái)力。

If it is a relatively large website, the theme of the website is not so easy to determine. It is necessary to enrich the content, highlight the key points, reflect the characteristics, and avoid covering everything. Speaking of the central idea of a website, this thing is neither big nor small. Because when building a website initially, developers should think from their perspective and imagine who the target customer group of the website is, which keywords these users will click on, how the website will be promoted in the future, and the manpower and financial resources involved in promotion.

假如是做公司網(wǎng)站，剛開(kāi)始開(kāi)發(fā)的時(shí)候，就必須制定好用戶(hù)需求，同時(shí)制定經(jīng)營(yíng)方案。如果只制定好需求，僅僅只是確定了主題，并沒(méi)有確定好定位，而中心思想是既包括主題也包括定位的。當(dāng)制定好運(yùn)營(yíng)方案以后，基本上可以知道可行性有多高了。運(yùn)營(yíng)方案的內(nèi)容包括很多，基本的應(yīng)該包括客戶(hù)怎樣宣傳，怎樣讓網(wǎng)站流量多、回頭客高，前期的宣傳，后期怎樣完善，網(wǎng)站的主題怎樣宣傳，IP值達(dá)一萬(wàn)以后如何運(yùn)營(yíng)，流程是否可以走通，網(wǎng)站有沒(méi)有競(jìng)爭(zhēng)對(duì)手，競(jìng)爭(zhēng)對(duì)手是如何做的。

If you are building a company website, at the beginning of development, you must formulate user requirements and develop a business plan. If only the requirements are formulated, only the theme is determined, and the positioning is not determined, the central idea includes both the theme and the positioning. After formulating the operational plan, we can basically know how feasible it is. The content of the operation plan includes many aspects, the most basic of which should include how to promote customers, how to increase website traffic and repeat customers, early promotion, how to improve in the later stage, how to promote the website theme, how to operate after reaching an IP value of 10000, whether the process can be smooth, whether the website has competitors, and how the competitors do it.

假如是商業(yè)性質(zhì)的站點(diǎn)，例如網(wǎng)絡(luò)購(gòu)物，一般對(duì)于草根站長(zhǎng)是很難的，因?yàn)榻⒑途S持一個(gè)購(gòu)物類(lèi)網(wǎng)站需要花費(fèi)很多的人力、物力和財(cái)力。對(duì)于商業(yè)性質(zhì)的網(wǎng)站來(lái)說(shuō)，非常關(guān)鍵的一點(diǎn)，就是有足夠多的用戶(hù)訪問(wèn)所提供的購(gòu)物平臺(tái)以及相信網(wǎng)站中所宣傳的商品，不但要做人氣還要做信用，兩者缺一不可。在目前形勢(shì)下草根站長(zhǎng)不太容易做到這些。

If it is a commercial website, such as online shopping, it is generally difficult for grassroots webmasters because establishing and maintaining a shopping website requires a lot of manpower, material resources, and financial resources. For commercial websites, it is crucial to have enough users accessing the shopping platform provided and believing in the products promoted on the website. Not only should it be popular, but it should also be trustworthy. Both are indispensable. It is not easy for grassroots webmasters to achieve these under the current situation.

本文由濟(jì)南網(wǎng)站建設(shè)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.greenfieldmarine.com我們將會(huì)對(duì)您提出的疑問(wèn)進(jìn)行詳細(xì)的解答，歡迎您登錄網(wǎng)站留言.

This article is a friendly contribution from Jinan website construction For more information, please click: http://www.greenfieldmarine.com We will provide detailed answers to your questions. You are welcome to log in to our website and leave a message