1. 內(nèi)容為王

1. The content is king

抖音是一個(gè)內(nèi)容平臺(tái)，只有的內(nèi)容才能吸引用戶。所以，在做抖音之前，你要先想好自己的定位，確定自己要做什么領(lǐng)域的內(nèi)容，然后再圍繞這個(gè)領(lǐng)域去創(chuàng)作高質(zhì)量的視頻。

Tiktok is a content platform. Only high-quality content can attract users. Therefore, before doing Tiktok, you should first think about your own position, determine what field of content you want to do, and then create high-quality videos around this field.

2.算法

2. Algorithm recommendation

抖音的算法是很神奇的，它會(huì)根據(jù)你的視頻內(nèi)容、標(biāo)簽、點(diǎn)贊、評(píng)論、轉(zhuǎn)發(fā)等數(shù)據(jù)來判斷你的視頻是否，如果你的視頻數(shù)據(jù)好，那么它就會(huì)給你更多的，讓更多的人看到你的視頻。

The algorithm of Tiktok is amazing. It will judge whether your video is high-quality according to your video content, tags, likes, comments, forwarding and other data. If your video data is good, it will give you more recommendations and let more people see your video.

3. 用戶畫像

3. User profile

了解你的目標(biāo)用戶是誰，他們喜歡什么，關(guān)心什么，這樣你才能創(chuàng)作出他們喜歡的內(nèi)容。同時(shí)，你還要注意用戶的反饋，根據(jù)他們的意見來改進(jìn)你的視頻。

Understand who your target users are, what they like, and what they care about, so that you can create content that they enjoy. Meanwhile, you also need to pay attention to user feedback and improve your video based on their feedback.

4.數(shù)據(jù)分析㎡

4. Data analysis ㎡

數(shù)據(jù)是不會(huì)騙人的，通過分析數(shù)據(jù)，你可以知道你的視頻哪里做得好，哪里做得不好，然后針對(duì)性地去優(yōu)化。常見的數(shù)據(jù)指標(biāo)有:播放量、點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量、完播率等。

Data is not deceptive. By analyzing data, you can know where your video is done well and where it is not, and then optimize it accordingly. Common data indicators include: playback volume, likes, comments, shares, completion rate, etc.

5. 長(zhǎng)期堅(jiān)持

5. Long term persistence

做抖音不是一蹴而就的，需要長(zhǎng)期堅(jiān)持。不要因?yàn)橐婚_始沒有流量就放棄，只要你堅(jiān)持創(chuàng)作的內(nèi)容，不斷改進(jìn)，就一定會(huì)有收獲。

Tiktok is not done overnight, it needs long-term persistence. Don't give up just because there is no traffic at the beginning. As long as you persist in creating high-quality content and constantly improve, there will definitely be gains.

6.抖音的推流邏輯是什么？

6. What is the streaming logic of Tiktok?

有停留就有推流，有新增就有疊加推流。一場(chǎng)直播有三波流量推進(jìn)來:

If there is a pause, there will be push flow, and if there is a new addition, there will be stacked push flow. A live broadcast has three waves of traffic promotion:

1.初始流量:開播5-10分鐘推進(jìn)來，這波流量能否接住，決定了直播間80%的數(shù)據(jù)結(jié)果。需要主播做開場(chǎng)、暖場(chǎng)、互動(dòng)。

1. Initial traffic: Starting from 5-10 minutes of broadcasting, whether this wave of traffic can be caught or not determines 80% of the data results in the live broadcast room. The anchor is required to provide an opening, warm-up, and interaction.

2.疊加流量:需要考核直播間的數(shù)據(jù)是否達(dá)標(biāo)，帶貨直播間羅盤數(shù)據(jù)參考標(biāo)準(zhǔn):

2. Stacked traffic: It is necessary to assess whether the data in the live broadcast room meets the standards, and the compass data reference standard for live streaming rooms with sales:

人氣數(shù)據(jù):互動(dòng)2-3%、關(guān)注2-3%、燈牌1-2%、停留40-60秒付費(fèi)數(shù)據(jù):成交率1%、千次觀看成交1000元、UV1元、成交轉(zhuǎn)化率10-20%

Popularity data: 2-3% interaction, 2-3% follow, 1-2% light sign, 40-60 second stay, paid data: transaction rate of 1%, 1000 yuan per thousand views, UV1 yuan, transaction conversion rate of 10-20%

3.獎(jiǎng)勵(lì)流量:抖音在每個(gè)整點(diǎn)進(jìn)行一次流量重新分配。是一個(gè)公平公正公開的賽馬機(jī)制，從三個(gè)方面進(jìn)行賽馬:同一開播時(shí)段，同一產(chǎn)品類目，同一帳號(hào)級(jí)別。

3. Reward traffic: Tiktok will redistribute traffic at each hour. It is a fair, just, and open horse racing mechanism that conducts horse racing from three aspects: the same broadcast period, the same product category, and the same account level.